Minata is a company founded and staffed by natural wanderers. We believe the impulse to wander is part of what makes us human. To wander is to be open to possibility. To wander is to welcome the unexpected. To wander is to embrace the unknown.
After listening to countless audiobooks on how it is up to us to make our dreams come true, Lety took all the good advice to heart and set out to do just that.
In 2017, the decision was made. It was time for her to take a leap of faith and become an entrepreneur. A fusion of her determination to take charge of her own destiny, a desire to help others and a yearning to celebrate her country of origin, led her to create Minata: a footwear brand made from only the finest materials that showcases the expert craftsmanship of Mexico.
Lety is proud to be a second-generation entrepreneur. She is looking forward to leading the way for her children and other Latinas to take charge of their future. As an immigrant, she heartily believes that the desire for a better life, combined with a deep gratitude for the opportunities this great country provides, are the right mix of raw materials needed to build a successful business.
At Minata, our mission is to bring our customers premium quality footwear that inspires them to wander wherever their dreams may take them, whatever those dreams may be.
We believe that however far we travel, it’s important to remember where we come from, and to try to make a positive difference in the world. For this reason, MINATA donates $3 from every purchase to Don Bosco to help disadvantaged children have the opportunity to wander, too.
There are many paths to explore in life. Minata huaraches will be with you every step of the way.